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Motion Graphics

Coca-Cola Cherry

1

To represent the BTL did on different super makets, a video it is shown where it describes step by step of the reaction of most of the people who interacted with the event, followed with a spot which was heard in most of the radio stations in Guatemala City. Based with a comic style and step motion¬†animation, to pursue the difference between the sweetness of the Cherry Coke and the all time branding of Coca-Cola, the reach of the BTL was receptive with both young and mature target group, explaining the issue when a baby is lost based on the concept of “A sweet melody”.

Cherry Coke radio spot:


Client:

Walmart

Date:

September 9, 2013

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