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Editorial

“La Cuerda”

3

Newspaper “La Cuerda” is performed, by creating a modular grid of three columns, as main template, and four columns so that the textual layouts can be dynamic and maintain entertaining while viewing each segment of the contents which showed different hierarchies text where a san serif typeface font for the body text and altering the kerning and tracking for readability comfortable, the principal character is a watercolor¬†style illustration, with the goal to handle the conceptual artwork to the theme of each section of the document, providing harmony to the modular grid.

Client:

La Cuerda

Date:

April 7, 2012

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